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8 Little Known Facts About Coca-Cola
8 facts about Coca-Cola from the book Michael Blending «Coca-Cola. Dirty truth
The fact that Coca-Cola was invented by pharmacist John Pemberton, consisted of coca leaves and cola nuts, was patented as a medicine for nervous disorders and was sold in pharmacies, is known to everyone today.Most know that Santa Claus, as we know it, is the work of the coke marketing department. The company has put 80 years on to firmly link the image of a well-fed old man dressed in red with the season of the main winter holidays.
However, few people guess about the unreal cola to constant growth: sales, consumption per capita, cost. At the time of Coca-Cola’s expansion into schools, for example, the company decided that children should drink not 1 liter of cola per day, but at least 3. The book “Coca-Cola.” Dirty Truth ”, which is a journalistic investigation of how the drink was created and the company developed from 1885 to the present day.
Here are some interesting facts mentioned in the book of Michael Blending.
1. Coca-Cola is not an original drink at that time. There were at least 4–5 companies that also produced “coke”, but started doing it earlier.
Modern Coca-Cola hides and hides the fact that for 20 years the original composition of the drink contained coca leaves. Until 1906, it really was a Coca Cola.
2. About the expansion of Coca-Cola during the Second World War. It turned out that it was not at all the government of the States that invented “sowing democracy around the world”. The Coca-Cola leadership proved to the administration that the soldiers associated the drink with “Homeland” and Cola made a crazy promise at that time: “Every US soldier can buy a bottle of Coca-Cola at every price in the world at a price of 10 cents”. And not to carry around the world glass bottles of Coca-Cola just took money from the government to build their own factories in Europe and Latin America, which would be poured drink. So Coca-Cola was easy and simple, without any special expenses by the end of the war, had 69% market share.
3. Before World War II, the largest market for Coca-Cola was Germany. And, of course, big business doesn’t care about all moral values and foundations when a war starts - the biggest market is not lame.In order to "not burn" their ships and convoys with Coke, which go to Germany, Coca-Cola simply built several factories in the Third Reich - it’s simpler, cheaper, the market is saturated and the public is silent.
By 1943, Germany had problems with sugar (then it was mainly supplied from Latin America). To prevent the factories from standing idle, technologists released a new drink, which required not sugar, but extracts from fruit (apple cake) - they called this drink Fanta.
4. But, which is again quite logical, by 1943, Germany had problems not only with sugar, but also with labor. And where do a lot of people sit and do nothing? Dachau, Buchenwald, Chelmno, Treblinka, Belzhets, Sobibor ... It was there that they took "labor" for the manufacture of a refreshing drink "Fanta".
5. In the late 90s, the Coca-Cola Company entered into a so-called “soda contract” with American schools. Having made a deal with Coca-Cola, the school lost the right to sell other beverages. Moreover, the school could not sell anything without the approval of the company, which insisted that machines, and only its drinks, should enter it. For this privilege, Coca-Cola paid the school $ 3,000 a year — about a dollar per student.During the eight school hours, the children had no other source to quench their thirst, except the friendly flashing Coca-Cola machines.
6. From 2001 to 2009, Coca-Cola signed 85 contracts of product placement in the cinema. Often its products on the screens featured only Apple and Ford. Coca-Cola appears in the films focused on children: “Harry Potter”, cartoons “Madagascar”, “Scooby-Doo”, “Elf”, “Enchanted”.
7. How is the business model of Coca-Cola. There is Coca-Cola Enterprises (hereinafter CCE) - this is the most important plant, where the concentrate formula is used to make a syrup concentrate, which when mixed with water gives “The very same taste”. There are botlers - these are plants that pour the concentrate into bottles and distribute it. There is almost no connection between CCE and the botlers, except for the conditions of franchising: buy concentrate and pour it into a branded bottle. The whole secret is where water boilers come from to dilute the concentrate. Most often, they do not really bother, and, for example, at the Coca-Cola plant in Novosibirsk, people drink Coca-Cola with running water from the Novosibirsk water utility. It's simple! There are generally no secrets and special problems, if there is water supply.
8. What do you think you drink in a bottle under the label "Bon-Aqua" or "Aqua Minerale"? Correctly. The answer is in the paragraph above. Here, too, no secret - plumbing, filter, bottle.As well as lawsuits, excuses from Coca-Cola that they are very cool to filter the water and charge for it, and so on.