How to improve behavioral ranking factors?
To hit the first line in the search results should conduct a whole range of works. High-quality website promotion in search engines will help in solving many issues. One of the success factors is a concise, but informative snippet, that is, a brief description. It is the user who sees it first, as a result of which he decides whether to go to the site or further search. The person decides to go to your site or not, according to a brief description. It is important to take into account this moment and make the snippet as attractive as possible.
Work with search results
- To creatively present information, use special HTML characters.
- The selection of key phrases will allow you to identify the main points in the text. Important: do not abuse them, do not allow re-spam.
- Use quick links. With their help, you can immediately navigate between pages without understanding navigation.
- Do not neglect webmaster tools. You will also be helped by services such as Yandex.Market. Snippet through Market will allow you to demonstrate the value of products. This is a simple way to increase the interest of visitors and increase clickability.
- Work on the perception of the site: use only unique content, make a pleasant interesting design, so that it does not distract or hurt your eyes. So that visitors do not get lost in the links, think over the structure. Such actions will allocate your resource, make it convenient and interesting, you will want to stay on it longer. This will increase the session time and depth of viewing. Make sure that there are no broken links, take the time to replace them, as an option - develop a "smart" 404 page.
- Apply on the pages of photo and video, podcasts, polls, interactive in the form of crosswords, mini-games and more. Such moments for a long time delay users on the pages.
- The site must run smoothly. People are annoyed by the long wait for the site to load. Take care of comfort, make the site display on mobile devices normal.
- Do not disregard the semantic core. There should be low-frequency inquiries, then pay attention to medium and high frequency.
You can improve the situation without cheating. It is necessary to create useful content, work on the structure, the pages match the search queries.